Joseph does not get married every day. Besides, he has to carry the bride's bouquet.
There is also that one who must attend that important meeting. Or the one who catches the last evening flight to London.

Thousands of executives in a hurry (do you know any one who is not?), whose presence is expected to be nothing short of impressive, and also some thousands of cousins, or non-cousins, who get married every day.

We know the market.
We know your clients needs, and therefore yours.